QNEWS - APRIL 23 2023 - VK4 ON AIR

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 DID YOUR CLUB TELL ANYONE ABOUT AMATEUR RADIO THIS WEEK?

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 Hello, I’m Geoff Emery, VK4ZPP, and I’ve been thinking.

 I am sort of a proselytiser for the club and social side of the
 amateur radio community.

 I mean, like many of us I want to see this community continue to
 expand and grow with the involvement of as many people as we can
 find to enjoy this recreation. Fishing might be the most popular
 past time in the country but amongst the pursuits that are
 technical, well I would like to see others get the enjoyment and
 involvement that we obviously have.

 To this end I periodically offer prompts as to what we can consider
 to grow our club membership and get the story of amateur radio
 percolating in the community. Pointers to activities and groups and
 segments of the local community have been relatively plentiful and I
 dare say will continue to be as the recruitment and retention of
 members ensures the continuity of a great story.

 Some years ago, the Wireless Institute of Australia produced a
 publicity kit that could be used to draft press releases and this
 was accompanied by poster artwork which could be reproduced to
 promote events. We no longer hear reference to these items and like
 the National Field Day that they supported along with World Amateur
 Radio Day, 18th April, they seem to have been archived as pieces of
 history no longer relevant.

 Well to a point that might be true because the mass media has moved
 on with many of the local papers caught under a monopoly ownership
 with publication now only online and only available to paying
 subscribers. Broadcasters are being caught in the jaws of needing
 money and having the various internet and social media platforms
 engorging on the advertising revenue that once supported everything
 from the buy and sell pages of the newspapers to production of local
 content and the buying of rights to popular programming.

 The art of the journalist is still surviving and newspapers, radio
 and television may be holding on to their place against the
 onslaught of the internet and when it comes to getting publicity out
 to the broad community, we depend on those professionals to present
 it. This brings us back to the publicity kit. Now putting things
 together and distributing it may need to be a bit more sophisticated
 than previously. We have our smart phones with nice cameras to
 capture still and video images.

 Local TV stations in my area ask for video and papers will gladly
 accept stills of good quality that are suitable for print. We are
 fortunate that the tools to show our function, our community service
 are in our hands these days. Videos only need to be short so we
 aren’t looking for a Spielberg production just a glimpse to whet the
 interest of the viewer.

 Now to my mind this all suggests that some of the hams who have the
 experience in the media could get their heads in front of their
 devices video cameras and revamp the old material to make it work
 for us today. I know the skills are in our audience and we just need
 to be given the direction to get it done and out to our clubs.

 I’m Geoff Emery VK4ZPP and that’s what I think....how about you?

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 2023 Social Scene

 Clubs are welcome to submit text with audio for this section

  VK - WIA AGM May 13 at 10:30am AEST Canberra   (vk8zz)
       A hybrid event conducted both in person and by video
       conference and able to be viewed on an internet streaming
       platform.

 VK4 - SUNFEST - SEPTEMBER 9                                  (vk4an)
       At Mountain Creek State School’s massive air conditioned
       auditorium, just off the Sunshine Motor Way. Mountain Creek
       is tucked in to the west of Mooloolaba


 VK - ALARAMeet2023 4/5 November in HOBART      (luther8@bigpond.com)


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